Winner of:
1 United Nations Advertising Award
3 London International Ad Awards
3 New York International Ad Awards
8 Vox Radio Ad Awards
I bring my award-winning writing skills to creative audio commercials, podcast scripts, presentations, videos and even radio dramas.
In a marketplace flooded with amateurish AI-generated noise, you need my decades of real world marketing experience to create audio ads that get listened to!
What follows are themed montages, culled from the thousands of audio ads I have created.
My Audio Ads Portfolio
I have developed a keen understanding of how to tell a story using only voice, music and sound effects.
I specialise in ‘Creative-Led Sell’. This is a process whereby I liaise with you to interpret your business needs, then inspire you with my creative solutions.
The examples below are ads I wrote and, in some cases, also produced.
They will give you an idea of the immersive power of good audio ads. Grab your headphones and press play!
Award-Winning Audio Ads
This montage is of the audio ads I have written (and, in a couple of cases, also produced) which won a range of international awards for innovation, effectiveness and creativity.
These include one award (for the first ad featured) given by The United Nations – only the second such award ever presented to a radio ad.
The clients you’ll hear include…
Hull City Council
NHS Smoking Cessation
Road Safety Partnership
Drug Intervention Programme
Grimsby Institute
Funny Audio Ads
If you can make a potential customer laugh, they’re going to enjoy hearing your ad instead of skipping it.
And, if your audio ads make your customers feel good, actually spending money with you is going to make them feel even better!
These ads feature some of the best pro voices in the biz making fools of themselves!
The clients featured include…
Fabric Warehouse
East Riding of Yorkshire Council
Kia
Stagecoach
NHS Smoking Cessation
Audio Ads with Famous Music
We listen to a thousand hours of music a year. We all know what sounds good and what doesn’t!
Therefore, the music in audio ads has to be of the same quality as the music that surrounds it – or it will repel listeners.
Whether it’s a piece of well-chosen library music or a licensed piece of famous music – it speaks volumes about your brand.
This montage features some of the famous music I’ve used over the years, including appearances by…
The Thompson Twins
Shiela Hancock (yes, really)
Creed
Danny John Jules
Take That
Schools & Colleges Audio Ads
The trick with audio ads for the education sector is to know your audience. Are these ads targeting the potential students, or their parents?
Adults will have very different priorities from their children, and will respond to different creative approaches.
After my 15 years working as a teacher in FE, HE and arts education, I believe I am uniquely placed to apply both my educational insight and my marketing nous to this specialist market sector.
This montage features a range of schools and colleges, including…
Grimsby Institute
Defence School of Transport
Bishop Burton College
University Centre Grimsby
Hull University
Public Service Audio Ads
Public Service Ads are tricky customers. The creative solution needs to take the issue seriously, but they must be attention-grabbing.
Too often, PSAs are depressing and bleak. Life is hard enough, no-one wants their ad breaks to be depressing too.
The trick is to find the human story that listeners can identify with, present a problem they will recognise, then offer the solution.
These ads (some of which were parts of award-winning campaigns) are for clients including…
Drug Intervention Programme
EROYC Adoption Service
Rutland Dept. of Envoironmental Conservation
Road Safety Partnership
Humberside Police
Charity Audio Ads
Third Sector Ads need to be respectful of the seriousness of the issue under discussion but, at the same time, they need to be positive enough to engage listeners.
They need to tell a human story, one that makes clear the important work being done, and how easy it is for the listener to get involved.
Whether the mission is simply awareness, or fundraising, the message needs to engage human emotions.
Charity clients I’ve helped include…
St Andrew’s Children’s Hospice
Home From Hospital Service
Asylum Seeker Support Centre
Dove House Hospice
Stop Smoking Support Service
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Client and Colleague Testimonials
Contact John Ashbrook
